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Marketwave HitList case studies


 

 

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Working towards online compliance in local government

In 1999, the British Government launched a major initiative to bring public services online. The programme was ambitious in scope and demanded all public-facing services should be online by the end of 2005. It was backed by a pledge to provide £1/2 billion ($US 2.7 billion) to help fund the move. In central England, Bridgnorth District Council was one of the smallest local authorities in the country, but took its online commitments seriously. It has worked with ISSEL and HitList to begin deploying web performance management tools to ensure performance of online initiatives against plan.
 

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Cheapflights makes the ABC Electronic grade with HitList

Cheapflights has become the largest ever travel site to produce a certified ABC ELECTRONIC audit. Covering the July 2002 audit period, it measured how more than 1.2 million monthly unique users used the site through the Marketwave HitList counting solution - a trailblazing initiative it anticipates will attract more advertisers to the site.

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The power of proof - How syzygy offers strategic customer and web analysis, customer planning and research.

The team has introduced Marketwave HitList web performance software to capture and analyse data on how sites are used as a foundation for delivering customer insight. The tool also helps guide design and return on investment goals, forging connections between web advertising, direct marketing and channel initiatives. 

 

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Spain’s leading travel player puts HitList at the heart of its plans

Using HitList path analysis technology has helped provide a sophisticated web platform with excellent navigational capability meaning travel agents can make package holiday bookings for customers more quickly and accurately.
 

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Closing the marketing loop - Informa Telecoms Group is uses analytics to make the connections
Informa Telecoms Group is the largest market-facing unit within the Informa media business. It melds a sophisticated mix of online and offline content and commerce and uses technology such as Marketwave's internet analytics software to help understand who it sells to and how they are reached.

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Getting to the heart of the matter of content - Using Marketwave HitList at the Institute of Development Studies

Sussex-based Institute of Development Studies (IDS) faced a challenge that is typical in many public-sector organisations when it began to explore how to analyse the collection of development related websites managed by its Information Department.
 

 

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